Hello Body Web fans and friends,
Lately I’m surprised that when I mention or describe Body Webs to folks I’ve never met, most know just what I’m talking about. But nothing ever surprised me as much as seeing that Dior for the first time. It’s the most photographed suit of the season, and why not? It’s gorgeous, sexy and completely shapeless on a hanger just like Body Webs. Smart advertising for Dior and a total shock for us. Now what?
It took a week to sort out feellings
and decide what to do. “You Go for it Girl!” seemed like the best idea.
The Galliano is gorgeos but Garrett got there first. It’s time to tell
the world. And thank you all for your continuing friendship and support.
It started with a futuristic dance costume that game designer Isabel
Garrett made for herself in 1989. It grew into an outrageous line of
clothes called Body Webs.
For the past 12 years Isabel has traveled to nationwide biker events,
alternative lifestyle conventions and costume celebrations across the
country dressing thousands of women and men in comfortable cut up
bodywear that is sexy, visually dramatic and elegant. Customers
arriving in denim and leather leave enmeshed in “street legal” skin
tight spandex suits laced with as many as 450 hand cut holes.
Marketed via catalog and online at bodywebs.com, Webs have been
pictured in front page features , modeled on TV by rockers and
reporters, and profiled in biker magazines as far away as Japan and
Australia. Collectors write that the clothes change their lives,
bringing adventure and enhanced self esteem. Body Webs’ slogan “the
most fun you can have in clothes” is no exaggeration.
More artist and performer than savvy entrepreneur, Isabel has never
done a trade show. She's just cut the clothes and brought them to the
people. The petite, wise-cracking “WebLady” is a memorable character
who coaxes her customers with a Bronx accent “Stop pointing at your
belly and go try one on!” “You won't fall out the holes!” As the demand
for Webs grew she taught the neighbors to make them and continued
driving her motor home to as many as 18 shows a year. A cottage
industry in a central Florida resort, Body Webs is a small business with
a big impact.
swimsuits hit the fashion mags. A quirky smudged model wearing
slashed spandex in Vanity Fair left Ms. Garrett speechless. And, when
a stunningly sliced red “web” graced the May cover of Vogue, enthused
customers began calling with congratulations.
But the new fashions aren't Body Webs. They're Diors. John Galliano
has brought the webbed look to mainstream fashion. Isabel doesn't
believe it’s an intentional “knock-off”. She doubts that Galliano ever
heard of her or her company. But a Body Web once seen is never
forgotten and there's a lot of them out there. The Dior designer dubs
his line “trailer trash”. Biker chicks and other brave vacationers have
been strutting out in the moderately priced Webs for years. Many do
live in “manufactured housing” as does the designer herself (an ex-
Manhattanite) who believes her creations inspired the gorgeous $395.
And even if they didn't, the look is “in” and nobody does it better than
Body Webs. Isabel quips that while she may never meet anyone who
wears Dior, she's delighted to have influenced the world of important
fashion and is grateful to Galliano for the wake up call and the
incentive to publicize her work. Want a “designer look for less”?
Suits similar to the Dior sell for under $50. Much of the Body Webs line
will soon be available to the trade from Miami active wear maker
Textile Engineers of America. Calll John Auriemma: 800-872-9887 for
And this is not the first time Garrett's creativity has sparked a trend.
Remember games on video tape back in the 80s? Guess who started it
all by designing the “VCR Clue” game while working for Parker
Brothers! Sure, it’s true that employees seldom get rich, artists make
poor CEOs and “ahead of your time” means unknown. But in a world
where one can win wealth and fame by eating worms in the Outback,
this creative Survivor is due for a turn. The "Webbed Look" is IN!
Original hand crafted Body Webs are available online at www.bodywebs.com
For additional background see: www.bodywebs.com/aboutus.htm
or call cell #: 407-399-1962
A collection from the Body Webs including conservatively cut
adaptations for the general market will be available to retailers
through Miami activewear maker T. E.A.. Buyers call John Auriemma
800 872-9887 for appointments and details.
Cover Story - Vogue May 2001
Dior swimsuit $395
Dior “trailer trash” ad in
April fashion media.
Isabel Garrett - BodyWebs designer
and road warrior.
“Gorgeous, but they did it the hard way.” says the spandex spider lady.
Webs, Inc. •
8398 Cherish Drive • Micco, Florida 32976
Email us at: firstname.lastname@example.org 1-800-552-WEBS (9327)
All Rights Reserved Body Webs, Inc. 2002
Site Maintenance, Marketing & Hosting By Web Rider